Project Overview


Creative Intervention

Saturday, May 5, 3:00pm-9:00pm
block surrounding Center for Craft (67 Broadway)

Carolina Lane Creative Intervention is a one-day event with a specific focus: to experiment with unique public art installations, culturally diverse creative activities, potential streetscape changes, and infrastructure improvements in order to gather community feedback and motivate permanent change to take place in a way that satisfies local property owners, business owners, and residents. The Center for Craft and Asheville Design Center view the event as an important step in the development of a community-driven long-term vision for the downtown block defined by Broadway Street, Woodfin Street, Lexington Avenue, and Walnut Street. This event is free and open to the public.



ADC is facilitating a visioning process for the city block defined by Broadway St., N. Lexington Ave, W. Walnut St., and Woodfin St. in downtown Asheville. Key stakeholders include Center for Craft, UNC Asheville, nearby property and business owners, cultural leaders, downtown advocacy groups, and the City of Asheville, all of whom will be represented on a project Advisory Team.

In the spring of 2018, we’ll be engaging the broader community to inform a long-term vision for the block with the primary goal of activating Carolina Lane, Chicken Alley, and Broadway Street through the arts. In addition, ADC will work with stakeholders to identify opportunities for temporary installations to enliven the site and suggest appropriate permanent uses on the site over time.

The Asheville Design Center will work with the local consulting artist, a nationally-recognized creative placemaking consultant, local stakeholders, students, and the UNC Asheville Steam Studio to produce a one-day street festival in Carolina Lane on May 5, 2018, that prototypes potential permanent art installations.

The Center for Craft commissioned the Broadway Cultural Gateway planning project as part of its property development initiative at 67 Broadway, which includes the Center for Creative Entrepreneurship (CCE), as well as a proposed makerspace with store frontage on Carolina Lane. CCE is a partnership with UNC Asheville.




  • Kevin Teater, Project Manager
  • Luly Abraira, Architectural Designer
  • Carleton Collins, Architect
  • Devon Hutton, Architectural Designer
  • Cortina Caldwell, Local Consulting Artist
  • Morgan Markowitz, Special Event Planner
  • Joel Osgood, Landscape Architect
  • Zack Cebenka, Landscape Architect
  • Katie Cornell, Planner/ Arts & Culture
  • Meg Jamison, Planner
  • Kelsey Morrow, Planner
  • Laura Patlove, Planner
  • Sandra Dennison, Small Business Support
  • Luke Aitken, UNC Asheville Student Relations
  • Rex Musette-Blumenthal, UNC Asheville Student Relations
  • Dale Wright, UNC Asheville Student Relations



Hunter FranksHunter Franks is the founder and Artistic Director of the League of Creative Interventionists. His participatory projects create shared spaces and experiences that break down social barriers and catalyze connections between people and communities. Projects include a 500 person meal on a freeway, a storytelling exchange to connect disparate neighborhoods, a public display of first love stories, and a vacant warehouse turned community hub.

In 2014, he was named one of GOOD Magazine’s GOOD 100. His Neighborhood Postcard Project was named one of “12 bright ideas for better cities” by the Los Angeles Times. His work has been exhibited throughout the United States and featured in Fast Company, the Guardian, and Atlantic Citylab.  In 2011 he walked from Los Angeles to New Mexico – an experience that fueled his desire to connect with strangers and tell the stories of underrepresented places. He currently resides in San Francisco, California. Website



Cortina CaldwellCortina Jenelle Caldwell holds a Master of Arts in Management & Leadership; a Bachelors of Science in Business, Education & Social Science; and is a Certified Creative Facilitator through PYE Global (Partners for Youth Empowerment). Cortina received recognition as the WNC Minority Enterprise Development’s Emerging Entrepreneur of the Year (2012); 40 Under Forty: Asheville (2013); and an inductee to Leadership Asheville (2014) and a graduate of the Winter Learning Journey via Mycelium School (2015) and began serving as a Board member, public speaker, trainer and advisor for regional businesses and organizations.

Since 2007, Cortina has facilitated dozens of trainings, workshops, keynotes and programs on authenticity, innovation, communications, organizational culture, leadership, entrepreneurship and creative community building across the Southeast United States with nonprofits, entrepreneurs, educators, community leaders, artists, industry associations, festivals, conferences, small businesses and activists. Cortina currently serves as the Community Relations Director with LEAF Community Arts; Founder of SOLEEIL (School of Leadership, Entrepreneurship, Equity + Inclusive Learning); and freelance consultant, speaker, trainer, and writer. Website



Morgan Markowitz is the owner and Curator of Earth River Productions.  Earth River offers event planning, management and consulting in Western North Carolina.  Morgan has been in the event planning and music industry since the late 1990s. Currently, he is the co-producer of Xpand Fest, a free street festival in the South Slope Neighborhood of Asheville June 9.   

Morgan is also a huge fan of music especially vinyl records and has a business featuring over 20,000 vinyl LPs and hundreds of collectible music memorabilia. Website